Gurney Paragon Mall Launches "Christmas Reimagined" with Festive Campaigns

Gurney Paragon Mall by Hunza Group has officially ushered in the festive season with the launch of its Christmas campaign, “Christmas Reimagined.” The celebration was accompanied with the lighting of a 35-foot Christmas tree at the Atrium, marking the start of a season of wonder, joy and togetherness.

This year’s theme invites visitors to pause and rediscover the warmth and magic of the holiday season — to reimagine what Christmas means to them. Inspired by a whimsical fairytale scene, the Atrium is adorned in soft pink, gold and champagne tones, complemented by twinkling fairy lights. A child’s slide takes centre stage, symbolising childlike joy and a reminder that the heart of Christmas lies in small, simple moments amid the rush of the holidays.

The launch was graced by En Abdul Hadi Che Man (Director of Tourism Malaysia (Northern Region)) while led by Ms Khor Tze Ming (Hunza Group Executive Director) and Ms Koay Bee Fong (Chief Operation Officer of Gurney Paragon Mall). Ms Ong Lay Keow (Guardian of Ruyi Children's Home) was also present together with 12 children from the home aged between 5 to 22 years old.

As part of its corporate social responsibility (CSR) efforts, Gurney Paragon Mall collaborated with its newly opened tenant, Ban Bu Dian, to host a special festive dinner and gift-giving session for children from Ruyi Children’s Home — a gesture that reflects the mall’s commitment to community and compassion.

“At Gurney Paragon Mall, our vision extends beyond retail. We aim to be a community hub where families and visitors come together to celebrate moments that matter. The spirit of Christmas gives us a meaningful opportunity to inspire togetherness and create lasting memories,” said Ms Khor Tze Ming in her address.

“I am confident that the mall will continue to serve as an important hub for enriching experiences in Penang”, shared En Abdul Hadi Che Man.

The event also featured a captivating opening performance titled “Tidings of Joy, A Dance of the Christmas Spirit” by Penang Modern Dance Ensemble (Euphoria) — a group founded and funded by the Penang State Government and proudly supported by Hunza Group.

Festive Campaign Highlights

1. Jingle Drop! Win A Merry Surprise – Spend & Redeem Campaign

From 21 November onwards, shoppers who spend RM300 (max 2 receipts) can earn a token to play Plinko and win festive gifts including Christmas towels and shopping vouchers by Ban Bu Dian, Dr. Hauschka and Rituals. Gurney Paragon Loyalty Members enjoy the same rewards with only RM200 spent. While stocks last. T&Cs apply.

2. Egg-stravagant Stamp Rally (In Partnership with QL Eggs)

From 17 November onwards, spend RM30 in a single same-day receipt to collect a Stamp Rally card at Concierge, Level 1. Complete 6 stamps to redeem a QL Eggs 6-pc pack. Weekdays only, excluding Public Holidays. One redemption per shopper per day. While stocks last. T&Cs apply.

Throughout the festive season, visitors can look forward to live music, family activities, talent showcases and a pet & wellness event, inviting families to create heartwarming holiday memories together. The mall has also lined up many festive highlights specially curated for families to create more cherished holiday memories together.

For more information on “Christmas Reimagined” and the full schedule of festive activities, please visit www.gurneyparagon.com or follow @gurneyparagon on Facebook and @gurneyparagonmall on Instagram.